As part of my internship at the design studio Oh My in 2023, I had the priviledge to create a set of reflective stickers for bikes, strollers and helmets for the start-up Self Reflective. The target audience are young and conscious city dwellers. 

Based on this, I created a set of reflective stickers that with simplicity will attract a wide target group who themselves have the freedom to create patterns on their means of transportation on dark streets.

The packaging design appeals to retail consumers and stand out at with its strong orange color and simple typography and layout.

In hindsight, I regret not keeping my original idea with a printed call to action to use the flash feature in the phone's camera to see the reflective effect.

Individual project.